Diane Charboneau – Founder

The founder and CEO of Middlebridge Marketing, Inc., Diane has nearly 40 years of experience in the CPG industry. Diane began her career at Chesebrough-Pond’s where she excelled in both National Accounts and Product Marketing. This combination provided an excellent springboard to creating a unique sales and marketing company.  With a passion for sales and product, Diane developed a culture where customization is the common denominator and superior service the imperative. This consistent and relentless approach has resulted in groundbreaking initiatives in Proprietary, Store Brand and branded projects with CVS Health.  It’s really simple. People don’t care how much you know until they know how much you care. Diane cares. MMI cares. We make a difference.

Gayle M. Smith – Strategic Advisor

Prior to joining Middlebridge Marketing, Inc. as a partner in 1993 , Gayle was the Sales Manager for a major New England based Consumer Products Brokerage firm . She managed a sales team and helped build a new sales division for the company. Gayle also spent 10 years with Revlon, Inc. where she started as a Consultant and was quickly promoted to Consultant Supervisor and managed a team of Merchandisers responsible for all Food, Drug and Mass Accounts in New England. After being promoted into Sales, she held several positions including Account Manager, Northeast Regional Manager and National Account Manager managing CVS/Pharmacy. Along with her responsibilities at Middlebridge Marketing, Inc. she has participated on the Advisory Board of Holyoke Community College and works with the students in the Business Department with class involvement & speaking engagements annually.

Patrick McDonough – President/Owner

Patrick McDonough joined Middlebridge Marketing, Inc. in September 2012 and now serves as President and Owner. With over 30 years of experience in multi-line sales, marketing, and management, he has worked extensively with national accounts, college bookstores, and the military exchange system.

For the past 13 years, Patrick has found great fulfillment in focusing on CVS, where he had the privilege of learning from industry leaders Diane Charboneau and Gayle Smith. One of his greatest compliments came from a CVS Vice President, who described him as “the go-to person when you need a product that no one else can find—Patrick will make it happen!”

Patrick’s success stems from his meticulous attention to detail and deep understanding of both vendors and customers, earning him multiple Top Sales Achievement Awards. He considers himself fortunate to collaborate with a talented team of colleagues—an experience that keeps him grounded and continually learning.

A graduate of Suffolk University, Patrick holds a Bachelor of Science degree.

Sharon Wallace – VP of Operations & Finance

Sharon joined Middlebridge Marketing, Inc. in 1994 after spending 12 years in office administration where she was responsible for managing 4 separate businesses. Sharon’s diverse role at MMI includes leading the sales support team, company financials, human resource administrator, general office management and occasional office psychologist. In her 20 years with Middlebridge, Sharon has worked closely and developed relationships within all levels of CVS. She has extensive experience in the Store Brand and Branded areas and has been involved in several proprietary brand launches. Sharon graduated from the University of Rhode Island with a Bachelor of Science degree.

Katherine Benoit – VP of Sales

Kate is the longest-standing member of the Middlebridge Marketing, Inc. team, having joined the company in 1989. With over 35 years as a dedicated employee, her unwavering commitment, expertise and strategic insight have made her an integral part of MMI’s growth and development. Her journey at Middlebridge began by managing multiple retail accounts throughout the New England region. Over time, her responsibilities evolved, and she now manages various product lines at CVS Pharmacy. In this capacity, she works closely with manufacturers and CVS Pharmacy to drive sales and align marketing and promotional activities, ensuring that both parties achieve their business objectives. Her role involves analyzing sales data, identifying growth opportunities, and collaborating with cross-functional teams to deliver innovative solutions. Kate’s deep industry knowledge, strategic insight, and commitment to building lasting relationships have made her an invaluable asset to the team and a trusted partner. She is a graduate of Northeastern University, where she earned a Bachelor of Science degree in Marketing and Management. Her enduring passion, combined with unparalleled experience has cemented her legacy as a cornerstone of the Middlebridge Marketing team.

Katherine Scheuerman – Sales Support Manager

Katherine has been a member of the Middlebridge Marketing, Inc. team since 1999. She has exceptional skills in customer service as well as assisting in coordinating the background material needed to help the sales team be successful. She works closely with the sales team to ensure that daily details from client set -up to product launch are complete. Katherine is a detail oriented individual from her previous background in the equine industry. She is an accomplished equestrian on a National level. She has managed the daily activities at high end competitive show barns and in her spare time she continues to pursue her passion in the equine industry riding and coaching on the local circuit. Katherine is a graduate of Rhode Island College with a Bachelor of Science degree.

Heather Morris – Sales Support Manager

Heather became part of the Middlebridge Marketing, Inc. team in the fall of 2015. Her detailed understanding and appreciation for the Sales Support Manager role stems from 8 years of previous Sales Support experience at a Medical Technology Innovation Corporation. While there, Heather was constantly in motion supporting 15 different accounts and 10 different sales reps at any given time. Her inherent attention to detail and strong organizational and communication skills have only been enhanced from her years of sales support. Heather always makes sure to put the Middlebridge clients first in every task she takes on. Heather is a graduate of the University of Rhode Island with a Bachelor of Science degree in Accounting.